The word "aAmplify"
  
  The word "aAmplify" is a unique word, on or off the internet. Its 
  first two letters
  represents the notion of amplifying music, the small "a" being amplified 
  into the large
  "A". At the same time it fits into the orthographics of many a trademark 
  in the current
  computer age, which precede a capitalised word by a small letter.
  
  It is an extended acronym, which means that six of its letters appear in the
  website's full title "austrian Art Music Productions onLIne" the last 
  two letters forming the imperitive of the verb "to amplify."
  
  The word aAmplify embodies the purpose of this web project. It is to take the 
  sensitive, collectively 'quiet' music of Austrian contemporary non-commerical 
  music and stream it over the web to an international community of the open-minded 
  and musically curious. In otherwords, heightening its ability to be heard.